We are firm believers that towels have one mission: to get you dry. But, let’s be honest, we all know that some towels do that better than others. We take dryness quite seriously and have spent two years designing just one product, the best classic bath towel, ever. What we set out to do was to create a towel that will delight you. We looked at all the reasons towels were the worst and made one that is better. Simply put, it’s the best towel we could dream up and we are just getting started.